ABOUT PRINCIPE
For over 60 years, Principe has been anticipating tastes and fashion trends with unique style and elegance, never neglecting attention to detail.
Principe creates leather goods, footwear, and fashion accessories for men and women, characterized by typical Italian design and production, designed for a local, national, and international audience.
The new Tbilisi store reflects this heritage through a multi-brand concept, uniting six of Europe’s most distinctive fashion labels: HUGO BOSS, BIKKEMBERGS, Christian Lacroix, CERRUTI 1881, BALDESSARINI and POLICE.
PRINCIPE means elegance
PRINCIPE means modernity
Six international brands: BIKKEMBERGS, Christian Lacroix, CERRUTI 1881, BALDESSARINI and POLICE are presented in the tbilisi store. Together, these brands form PRINCIPE’s vision of global elegance through Italian eyes. As the store opened its doors within the architectural landmark of Axis Towers, it invites Tbilisi’s fashion lovers to explore a world where innovation meets heritage, and where every piece tells a story of craftsmanship, creativity, and timeless sophistication.